Emerging Fitness Trends for 2023 and Beyond
The fitness industry is an ever-evolving space, where trends come and go. To stay ahead of the curve, it's important to stay on top of emerging trends and developments in the industry. Here are some of the top fitness trends that are expected to gain momentum in 2023 and beyond.
- Fitness Programs for Seniors
Fitness programs are no longer just for the young and athletic. Brands and institutions are now catering to adults over the age of 50, offering a variety of fitness programs and equipment specifically designed to meet their needs. The TRUE 400 treadmill, for example, comes with an optional medical railing that allows it to run at speeds as low as 0.2 MPH, making it a safe and accessible option for seniors.
- Short, High-Intensity Workouts
In today's fast-paced world, busy lifestyles leave little time for long, drawn-out workouts. That's why condensed, high-intensity workouts are gaining popularity among people with busy schedules. High-intensity interval training (HIIT) classes are leading the charge in this space, but you can expect to see this trend popping up in various workout studios and interdisciplinary facilities.
- Hiring Certified Fitness Professionals
According to the American Society of Sports Medicine, hiring certified fitness professionals will be more important than ever in 2023. Fitness brands and health clubs are increasingly focused on hiring employees who have completed suitable health and/or fitness education programs. This trend highlights the growing importance of having qualified trainers and instructors to help guide clients on their fitness journey.
- Wearable Technology
Wearable technology has been one of the biggest trends in the fitness industry for the past few years. Fitness trackers, smartwatches, and heart monitors were ranked number one in the hottest fitness trends in 2016 and 2017, but have since fallen to number three in 2018. However, as technology continues to evolve, and more fitness brands make devices that can sync with wearables, this trend is expected to pick up steam again.
- Functional Fitness Training
Functional fitness training is becoming increasingly popular as it has been found to be useful in daily motor functions and activities. Exercisers use multifunctional equipment to improve balance, coordination, and strength. This trend is not limited to a specific fitness population, from young athletes to the elderly, and many personal trainers are now using functional training as a key part of their workout regimen for their clients.
- Mobile Fitness Apps
In 2023, being mobile-friendly is a must for brands in the fitness industry. Mobile apps are being used by big fitness clubs and boutique studios for group workout scheduling, allowing members to join up for sessions and cancel appointments at their leisure. Additionally, there are several guided workout apps available. Mobile apps like Wahoo RunFit and Zwift connect to fitness equipment and coach users through guided cardio exercises on a treadmill, elliptical, or cycle.
- Fusion of Work and Exercise
Employers are increasingly prioritizing employee health in the workplace, and major gyms and health clubs are now offering designated areas for those who work before and after workouts. In 2023, more offices are expected to add corporate gyms to their workspaces. This trend emphasizes the importance of work-life balance and making fitness more convenient for busy professionals.
Conclusion
Staying on top of the latest trends in the fitness industry is important for gym owners, brands, trainers, and fitness enthusiasts alike. These emerging trends highlight the growing importance of accessible fitness programs, qualified professionals, and innovative technology. With the industry constantly evolving, it's essential to stay ahead of the curve and embrace new developments that can help make fitness more accessible, efficient, and enjoyable for everyone.
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